Technical checklist. On page SEO audit for 2018

On Page SEO" Checks This can be the largest part on the audit. It addresses the best way to analyze personal pages in bulk to to locate problems with the site.

Missing Meta Descriptions

What are lacking meta-descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive element of the content and uses it for the snippet to show customers in the SERP. Why do meta descriptions matter? While completing the meta-description has become less essential to inform the search engines what your page is about, it`s nevertheless a great spot to put in keywords and language that can elicit a click from the user. You miss out the the chance to frame your snippet the way which you want it to read by not filling out the meta description. How could I check the for lacking meta-description? Screaming Frog > Meta description

Check for Broken redirects

Exactly what are damaged redirects? A hyperlink that takes you to an error page. Do re-directs that are broken matter? Lead to consumer experience that is poor Low quality score of your website Negatively aff ect your ranking in the SERPs How could I check for broken redirects? Screaming Frog Google Webmaster Tools > Crawl Errors

Authorship markup (rel='author' or rel='me')

What's Authorship markup? Shows a wealthy snippet of the writer in the SERP. Attributes content on a page or post into a particular writer (i.e. digital signature) Why does authorship mark-up issue? Currently Google has suspended authorship mark-up; nevertheless may take it it straight back in potential. If I 've Authorship mark-up, how could I check? Verify with Google Structured Information Screening device.

Meta 'hreflang'

What is Meta "hreflang"? Signals to Google which language will be used on a a full page. Why does Meta "hreflang" matter? For those who have content in diverse languages on your own website, you want to ensure the appropriate page is served to the searcher based on which language they`re using. Results will soon be served based on area. Ex. spanish pages with hreflang=es will likely be served to ip-addresses in spanish-speaking nations. How may I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang mark-up ()

Check for Redirect Chains

What're re direct chains? A string of several re-directs to another from one location. Why do redirect chains matter? Having too several re-directs may possibly cause the Googlebot to fundamentally quit following the chain You lose "link juice" with each redirect. How am I able to check for re-direct chains? Screaming Frog

Duplicate Tags

What are duplicate title tags? When at least 2 pages on your site have the same title. Why do duplicate titles matter? You run the danger of search engines passing over them as duplicate or similar content. Each page on your site should have a clear, unique concept. If pages have titles most likely they have related content which will be better-suited to merged to produce one robust and authoritative page with a distinctive title tag. How am I able to check for duplicate tags? Screaming Frog